Heidi Choi world
OZ ARTS
Brand Refresh & Engagement Design
How can an arts center engage a new generation? Increasing awareness through education, participation, and community engagement.
This project reimagines the digital and physical presence of OZ Arts Nashville, a contemporary arts center that offers a wide range of programs, performances, and educational opportunities. Despite its active role in the community, many people are unaware of the organization's impact and the variety of experiences it provides.
To address this challenge, I focused on a younger target audience and developed a refreshed visual identity, website, mobile experience, and promotional materials centered around the Engage program.
The goal was to increase awareness, encourage participation, and highlight OZ Arts as a space for creativity, learning, and community connection.
Engagement Poster
Promotional poster designed to raise awareness of the Engage program and encourage community participation.
Envelope Brochure
Designed as an envelope-style brochure, this piece encourages users to explore and interact with the content while highlighting OZ Arts' educational and community engagement programs.
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