Heidi Choi world
HARU
East Nashville, Curated by Heidi
HARU is a subscription box project that delivers a day in East Nashville through music, scent, flavor, and curated objects.
The project began from my experience as a Korean living in Nashville. By exploring and documenting East Nashville, I sought to capture the neighborhood’s atmosphere, culture, and creative energy and translate them into a tangible experience.
Inspired by places I discovered and moments I experienced firsthand, each box invites users to experience East Nashville through music, scent, flavor, and printed materials.
HARU is not a travel guide or a collection of souvenirs, but a box designed to share experiences and culture. Built from my personal perspective, the project aims to create a cultural connection between Korean and American audiences through a shared experience of place.
Key Deliverables
Tea Towel Map / CD Playlist / Coffee Bag / Candle / Hot Sauce / Chocolate / Matches / Beanie / Coasters / 20 Post Cards / Jack Daniels
Road map
Heidi's pick local playlist CD
Postcards from the HARU Series
