top of page
Heidi Choi world
Pamphlet
Editorial Design
This pamphlet was designed to introduce the Graphic Design program to prospective students and first-time visitors in a more engaging and approachable way.
Built around an 8-panel double gate fold structure, the layout gradually reveals information to create a clear visual flow and reading experience.
Inspired by geometric forms and RGB color, I developed a series of shape-based characters that transform text-heavy content into a playful visual system. Through bold color, scale, and movement, the design creates rhythm while guiding viewers through the information.
bottom of page